B CLEVER

Lexus LY650 Launch

L E X U S L Y 6 5 0 L A U N C H

What if Lexus went beyond the road? That’s the question we answered as we conceptualized the launch strategy and execution materials for their first ever yacht - 65’ of opulence on the water. 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LEXUS-ML-MOOD-1-BCLEVER-SITE.jpg
LEXUS-BCLEVER-SITE-2.jpg
LEXUS-BCLEVER-SITE-3.jpg
LEXUS-BCLEVER-SITE-4.jpg
LEXUS-BCLEVER-SITE-5.jpg
LEXUS-BCLEVER-SITE-6.jpg
LEXUS-BCLEVER-SITE-7.jpg
LEXUS-BCLEVER-SITE-8.jpg