B CLEVER

Tiesta Tea Branding & Campaign

T I E S T A T E A B R A N D I N G & C A M P A I G N

Tiesta Tea is a great story - two life-long buddies discovered their love for loose tea while studying abroad and decided to bring the concept home. They had a fantastic product and a package that stood out on shelf. What they didn’t have was a marketing plan. That’s where we came in. After a few months of significant brand planning, concept ideation and calendar building, Tiesta had a brand book and a campaign designed to let them play along side some of the bigger brands hogging shelf-space in the category.

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